At PEDALS, our mission has always been to empower early childhood educators and organizations to create environments where both children and adults can thrive. To better reflect this mission and our vision for the future, we’re thrilled to introduce our refreshed logo and new website.
The Redesign Process
When we embarked on this journey, we knew we wanted to create a visual identity that aligned with our commitment to social emotional learning and celebrated the individuality of every child, educator, and community we serve. Our goal was to craft a look and feel that was both youthful and optimistic, while also honoring the challenges and struggles we all face as part of the human experience.
The design process began with one central idea: while we all experience a similar range of emotions, we handle them in our own unique ways. This concept inspired our new logo and brand identity.
The Inspiration
Our logo captures the individuality and ever-changing nature of human emotion. Each playful letterform in “PEDALS” is different, symbolizing the unique ways people experience and express their feelings. The design incorporates:
Emotive symbols and expressive faces.
These elements highlight the range of human emotions we all experience.
Hand drawn illustrations.
This complements the playful nature of the logo. Their imperfections celebrate the beauty of individuality and authenticity, just like the learners and educators we support.
A calming, jewel-toned palette.
The colors create a sense of balance and harmony, warmth and optimism.
Benefits of the New Website
Along with our updated logo, we’re excited to unveil a completely redesigned website that makes it easier than ever to connect with PEDALS. Here’s what you can expect:
Streamlined navigation
Quickly find the resources, tools, and information you need.
Enhanced accessibility
Designed with all users in mind, our new site ensures a seamless experience for everyone.
Fresh content and updates
Stay informed about the latest programs, insights, and opportunities to collaborate.
Reflective design
The website’s visuals echo the playful nature of our new logo and reflects our mission.
A Bold Step Forward
This rebrand isn’t just about a new look; it’s about reaffirming our commitment to the educators and organizations we serve. The logo and website are visual representations of our growth, our values, and our dedication to making a meaningful impact in early childhood education.
“The PEDALS website is a chance for the ECE community to see the importance of social-emotional learning in the classroom. It will also showcase the need for coach, mentor, and teacher collaboration in this field and how important it is to band together to make a healthier society for the current and future generations. Social-emotional health is the foundation for a better world.”
Tonya Reeves, Director, PEDALS Michigan
We invite you to explore our new look and discover how PEDALS continues to evolve to better serve our community. Thank you for being part of this journey with us.
Visit our new website and see the transformation for yourself!
